The application of rhetoric of modern Chinese color words belongs to the concept of word rhetoric. Word rhetoric, which has a profound history in China, can be well presented in the domain of the rhetoric of modern Chinese color words. As a certain collection in the modern Chinese, color word has its own characteristics on both expression and application. This paper is the very study on the special usage, means as well as rules of the application of rhetoric of modern Chinese color words.The theoretic and practice significances of this study can be seen in several aspects presented below:First, from the theoretic point of view, the study on the application of rhetoric of modern Chinese color words can be very helpful to the further development of the theory of word rhetoric. In another word, if the application of color words can be fully explained, it will contribute a lot not only on the study of color words itself, but on the establishment of the theory of Chinese rhetoric as a whole. Second, there are tens of thousands of words in modern Chinese language. These words can be divided into different types according to different standards. The further study on the application of color words can be used as a reference when the study on some other type is going on, thus can speed up the study of applications of other types of words. Third, literature is an art of language that reflects objective realities and writers’ sentiments by using language as a tool. The first thing a reader encounters in literary appreciation is the language in the works. The roles played by words of hue in representation, symbolization and suggestion cannot be overlooked. It’s only through a full understanding of the meaning of words of hue in contemporary Chinese, its laws for usage and figures of speech that we can the real meaning of words of hue and the writer’ intention. As a result, we think the research will not only make it easier for readers to master the rules of usage and reinforce their capacity to better use the words of hue, but also make it easier for the reader to intensify their power for literary appreciation. Color words weigh a lot in modern Chinese words both in quantity and in function, in addition to the significances stated above, so the study in this field has been basically spread in the area of modern Chinese rhetoric. However, taking one with another, it is still on the way of developing systematically as a whole. And authentic books on this study have not come into being yet until now. Therefore, this paper pays more attention on the study from all directions and levels in full depth and systematic ways. Firstly, the study of color words in this paper begins with and is based on the theory of rhetoric. Then together with linguistics, social linguistics and literature the study is undertaken. Secondly, thinking from the color point of view as the color words concerned, this study also has intimate relationships with physics, physiology, psychology, drawing theory, aesthetics, color art, etc, so these theories are always acting as lines in this paper. In the aspects of ways of study, viewing things from both macro and micro visual angles, this study penetrates, analyzes and explains all the aspects of the applications of modern Chinese color words in the ways of static and dynamic analysis and sample statistics. There are altogether five chapters in this paper: chapter one is introduction mainly discussing the general situation of the research in the usage of Chinese words of hue, their names and definitions, the number and function of the words of hue in contemporary Chinese, the meaning and methods for the research of the use of the words of hue in contemporary Chinese.

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